Purported Arrow Lake Refresh CPUs might bring extra performance with no price premium — early retailer listings show practically no price hike for some Core Ultra 200K Plus chips
Intel’s current Core Ultra 200S (codenamed Arrow Lake) processors have established themselves as some of the best CPUs available on the retail market. However, the forthcoming Core Ultra 200K Plus (codenamed Arrow Lake Refresh) chips are nearing launch, and a Romanian retailer (via momomo_us) has apparently leaked pricing information for a few of these processors.
Romanian retailer dataSPOT offers an early glimpse into Intel’s upcoming processor refresh, listing three “Plus” variants that represent mid-cycle updates to its Arrow Lake counterparts. It’s potentially notable that Intel has revived the Plus moniker for its refreshes, as the chipmaker’s pre-Alder Lake days leaned heavily on 14nm++ refreshes to the point where it became a running joke.
Intel Core Ultra 200K Plus Pricing
|
Processor |
dataSPOT Pricing |
MSRP |
Ordering Code |
|---|---|---|---|
|
Core Ultra 7 270K Plus |
$394 |
? |
BX80768270K |
|
Core Ultra 7 265K |
$382 |
$394 – $404 |
BX80768265K |
|
Core Ultra 5 250K Plus |
$262 |
? |
BX80768250K |
|
Core Ultra 5 250KF Plus |
$243 |
? |
BX80768250KF |
|
Core Ultra 5 245K |
$262 |
$309 – $319 |
BX80768245K |
|
Core Ultra 5 245KF |
$243 |
$294 – $304 |
BX80768245KF |
Intel’s refresh strategy appears to be remarkably consumer-friendly. If the retailer listings are accurate, the Core Ultra 7 270K Plus may command only a 3% premium over the existing Core Ultra 7 265K. The Core Ultra 5 250K Plus and Core Ultra 5 250KF Plus could be even more compelling, as the retailer lists those chips at identical price points as their predecessors,
The aggressive pricing strategy suggests Intel wants to maintain competitive pressure on AMD—and needs to, given the poor reception of the initial Arrow Lake family in the market. Delivering even minor performance improvements at comparable price points to the existing generation could help Intel steal back some market share from its rival.
Consumers typically tie processor refreshes with minor improvements at incremental price increases. If Arrow Lake Refresh takes the opposite approach, it could perhaps sway some customers considering AMD’s Ryzen 9000 (codenamed Granite Ridge) offering.
The issue with Arrow Lake Refresh, like with any other Intel launch, is platform longevity. The rewarmed Lion Cove-and Skymont-based chips are the last series to arrive on Intel’s LGA1851 socket before the chipmaker moves to the rumored next-generation LGA1954 socket for Nova Lake in late 2026.
The lack of an upgrade path, the aging architecture, and rising DDR5 pricing driven by the AI-induced memory shortage make it difficult to justify staying within the confines of Intel’s current ecosystem.
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